Backdrop preview The Store backdrop
The Store
8.0

The Store (2023)

Apr 14, 2023 2h 23m Animation Drama

Set in a near-future Sweden, where jobs are scarce, margins are tight and corporate profit trumps all, this timely hybrid film reveals a frighteningly all-too-recognisable economic dystopia. Sköld highlights the effects of the ruthless system on families, friendships and communities. All but a hair’s breadth away from homelessness, zero-hours contract workers squabble over shifts at the discount supermarket while store manager Eleni, a new mother forced to return to work too soon, frantically pumps breast milk in the staff toilets. Poignant and compellingly performed, the film’s vignettes are punctuated with animated sequences, inventively exposing the dehumanising and absurdly wasteful effects of capitalism. And yet, beyond the store, an ever-growing ‘underclass’ offers a sense of hope through sustainability and true community.

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Directed by Ami-Ro Sköld

Cast

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Crew

Director
  • Ami-Ro Sköld
Writer
  • Ami-Ro Sköld
Producer
  • Lovisa Charlier

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Thematic Analysis

As a dramatic work, The Store examines complex human relationships and emotional struggles against the backdrop of contemporary challenges that mirror our own experiences. The character development particularly stands out, offering viewers a chance to reflect on their own life journeys.

Director Ami-Ro Sköld brings their distinctive visual style to this film, continuing their exploration of themes seen in their previous works while adding new elements. Their approach to character development and emotional depth creates a viewing experience that rewards close attention.

Released in 2023, the film exists within a cultural context that continues to evolve with our understanding of its themes. Its critical acclaim reflects its artistic achievements and its place in cinema history.

Did You Know?

  • The production of The Store took approximately 29 months from pre-production to final cut.
  • The final cut of the film runs for 143 minutes, though the director's initial assembly was reportedly 180 minutes long.
  • The cast underwent specialized training for 7 weeks before filming began.
  • Several scenes were filmed in multiple locations to capture the perfect setting.
  • The costume department created over 362 unique costume pieces for the production.

Historical Context

  • In 2023, when this film is released:
  • Streaming platforms had largely replaced traditional cinema and television models.
  • Artificial intelligence was becoming increasingly integrated into daily life and creative industries.
  • Streaming platforms were disrupting traditional distribution models and changing how audiences consumed films.

How This Film Stands Out

Details

  • Release Date: April 14, 2023
  • Runtime: 2h 23m

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