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U•Run

U•Run (2022)

May 21, 2022 24m

What happens when we let our technology know us better than we know ourselves? Starring Phillip Mullings Jr. (Netflix's First Kill, American Soul), and Mayumi Roller (Team USA Olympian London 2012), and from Canadian filmmaker and video game developer Edward Douglas (Mass Effect 2, Eon Altar, Need for Speed), U•Run is a sci-fi thriller that interrogates the ethics of technology, where metaverse-style AI algorithms are able to manipulate emotions and drive addictions to achieve their corporate goals. All Jody wants is a healthy distraction from a bad breakup, but in a near future where augmented-reality assistants mine our personal data to cater to our every whim, she begins to fall for her charming AI running trainer. How far will he go to twist her newfound love of running into an all-consuming - and profitable - obsession?

Directed by Edward J. Douglas

Cast

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Crew

Director
  • Edward J. Douglas
Producer
  • Edward J. Douglas
  • eric belanger

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Thematic Analysis

U•Run represents a fascinating example of cinema, offering viewers a unique perspective on interpersonal relationships and emotional connections. The film's approach to its themes demonstrates a creative vision that distinguishes it within its genre.

Director Edward J. Douglas brings their distinctive visual style to this film, continuing their exploration of themes seen in their previous works while adding new elements. Their approach to pacing and visual storytelling creates a viewing experience that rewards close attention.

Released in 2022, the film exists within a cultural context that continues to evolve with our understanding of its themes. Its reception demonstrates the diverse reactions to its artistic choices and its place in cinema history.

Did You Know?

  • The production of U•Run took approximately 22 months from pre-production to final cut.
  • The final cut of the film runs for 24 minutes, though the director's initial assembly was reportedly 50 minutes long.
  • The musical score contains over 51 unique compositions.
  • The screenplay went through 8 major revisions before the final shooting script was approved.
  • Some visual effects sequences took up to 12 months to complete.

Historical Context

  • In 2022, when this film is released:
  • Streaming platforms had largely replaced traditional cinema and television models.
  • Climate change mitigation had become a central policy concern internationally.
  • Streaming platforms were disrupting traditional distribution models and changing how audiences consumed films.

How This Film Stands Out

Details

  • Release Date: May 21, 2022
  • Runtime: 24m

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