Cast
View All
Douglas Rushkoff
as Self
Christina Aguilera
as Self
Greg Berlanti
as Self
Jessica Biel
as Self
Adam Carolla
as Self
Fred Durst
as Self
Malcolm Gladwell
as Self
Carson Daly
as Self
Lewis Goldstein
as Self
Shaggy 2 Dope
as Shaggy 2 Dope
Brian Graden
as Self
Tom Green
as Self (archive footage)
Jimmy Iovine
as Self
Jimmy Kimmel
as Self (archive footage)
Jamie Madrox
as Self
Crew
Director
- Barak Goodman
Writer
- Rachel Dretzin
Producer
- Barak Goodman
- Rachel Dretzin
- Sam Bailey
Reviews
Thematic Analysis
The Merchants of Cool represents a fascinating example of Documentary/History/Music cinema, offering viewers a unique perspective on the human experience and societal structures. The film's approach to its themes demonstrates a creative vision that distinguishes it within its genre.
Director Barak Goodman brings their distinctive visual style to this film, continuing their exploration of themes seen in their previous works while adding new elements. Their approach to pacing and visual storytelling creates a viewing experience that rewards close attention.
Released in 2001, the film exists within a cultural context that continues to evolve with our understanding of its themes. Its critical acclaim reflects its artistic achievements and its place in cinema history.
Did You Know?
- The production of The Merchants of Cool took approximately 17 months from pre-production to final cut.
- The final cut of the film runs for 55 minutes, though the director's initial assembly was reportedly 89 minutes long.
- The film contains approximately 2461 individual shots.
- Several scenes were filmed in multiple locations to capture the perfect setting.
- Some visual effects sequences took up to 6 months to complete.
Historical Context
- In 2001, when this film is released:
- Digital technology was disrupting traditional media and entertainment.
- Environmental concerns were becoming more mainstream.
- Digital filmmaking technologies were transforming production processes and creating new opportunities.
How This Film Stands Out
While The Merchants of Cool shares thematic elements with other films in its genre, it distinguishes itself through its unique approach to storytelling, visual style, and character development.
Unlike Rich Media, Poor Democracy, which takes a more conventional approach to its subject matter, The Merchants of Cool offers a fresh perspective through its innovative visual language and narrative structure.
While films like Stuart Hall: Representation & the Media and Seven Years-Journalism without Journalist explore similar territory, The Merchants of Cool stands apart through its distinctive directorial vision and pacing.
This film's unique contribution to cinema lies in its bold artistic choices and willingness to challenge viewer expectations, making it a valuable addition to its genre.
Details
- Release Date: February 27, 2001
- Runtime: 55m
