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If Not This, Then That

If Not This, Then That (1956)

Dec 30, 1956 1h 27m Comedy Music Romance

Popularly known by the name of the main character, "Mashadi Ibad" was based on a musical comedy by composer Uzeyir Hajibeyov and written in the early 1900s. The story is based on the age old-theme of a beautiful young woman Gulnaz who falls in love with a young man Sarvar but is obliged to marry someone else.

Directed by Huseyn Seyidzadeh

Cast

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Crew

Director
  • Huseyn Seyidzadeh

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Thematic Analysis

If Not This, Then That represents a fascinating example of Comedy/Music/Romance cinema, offering viewers a unique perspective on interpersonal relationships and emotional connections. The film's approach to its themes demonstrates a creative vision that distinguishes it within its genre.

Director Huseyn Seyidzadeh brings their distinctive visual style to this film, continuing their exploration of themes seen in their previous works while adding new elements. Their approach to pacing and visual storytelling creates a viewing experience that rewards close attention.

Released in 1956, the film exists within a cultural context that now offers viewers historical perspective on the social issues of that era. Its reception demonstrates the diverse reactions to its artistic choices and its place in cinema history.

Did You Know?

  • The production of If Not This, Then That took approximately 29 months from pre-production to final cut.
  • The final cut of the film runs for 87 minutes, though the director's initial assembly was reportedly 130 minutes long.
  • The director insisted on using practical effects whenever possible, reserving CGI for only the most necessary scenes.
  • Several scenes were filmed in multiple locations to capture the perfect setting.
  • The screenplay went through 12 major revisions before the final shooting script was approved.

Historical Context

  • In 1956, when this film was released:
  • The civil rights movement was gaining momentum in the United States.
  • The Cold War was intensifying, influencing global politics and culture.
  • The film industry was dominated by major studios, with independent cinema still in its early development.

How This Film Stands Out

While If Not This, Then That shares thematic elements with other films in its genre, it distinguishes itself through its unique approach to storytelling, visual style, and character development.

Unlike Arshin Takes a Wife, which takes a more conventional approach to its subject matter, If Not This, Then That offers a fresh perspective through its innovative visual language and narrative structure.

While films like The Scoundrel and The Meeting explore similar territory, If Not This, Then That stands apart through its deeper exploration of its central themes and more complex characterization.

This film's unique contribution to cinema lies in its thoughtful balance of entertainment value and thematic depth, making it a valuable addition to its genre.

Details

  • Release Date: December 30, 1956
  • Runtime: 1h 27m

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