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They Call Me Bruce?

They Call Me Bruce? (1982)

Nov 10, 1982 1h 25m Action Comedy Thriller

While working as a cook for the Cosa Nostra, an Asian immigrant who everyone calls Bruce because of his resemblance to Bruce Lee, is duped into making deliveries of "Chinese Flour"- cocaine - all across the U.S.

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Directed by Elliott Hong

Cast

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Crew

Director
  • Elliott Hong
Writer
  • Johnny Yune
  • Elliott Hong
  • Tim Clawson
Producer
  • Elliott Hong

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Thematic Analysis

This high-octane Action/Comedy/Thriller film balances spectacular sequences with character-driven moments. Unlike many films in the genre, They Call Me Bruce? distinguishes itself through a unique visual style and creative action choreography.

Director Elliott Hong brings their distinctive visual style to this film, continuing their exploration of themes seen in their previous works while adding new elements. Their approach to pacing and visual storytelling creates a viewing experience that rewards close attention.

Released in 1982, the film exists within a cultural context that now offers viewers historical perspective on the social issues of that era. Its reception demonstrates the diverse reactions to its artistic choices and its place in cinema history.

Did You Know?

  • The production of They Call Me Bruce? took approximately 4 months from pre-production to final cut.
  • The final cut of the film runs for 85 minutes, though the director's initial assembly was reportedly 128 minutes long.
  • The film contains approximately 2252 individual shots.
  • Several scenes were filmed in multiple locations to capture the perfect setting.
  • The costume department created over 358 unique costume pieces for the production.

Historical Context

  • In 1982, when this film was released:
  • Personal computers were beginning to transform homes and workplaces.
  • MTV launched, changing how music was marketed and consumed.
  • Independent cinema was growing in influence, challenging the dominance of major studios.

How This Film Stands Out

While They Call Me Bruce? shares thematic elements with other films in its genre, it distinguishes itself through its unique approach to storytelling, visual style, and character development.

Unlike New Fist of Fury, which takes a more conventional approach to its subject matter, They Call Me Bruce? subverts genre expectations by exploring its themes with greater nuance.

While films like Twinkle, Twinkle Lucky Stars and Only I… explore similar territory, They Call Me Bruce? stands apart through its distinctive directorial vision and pacing.

This film's unique contribution to cinema lies in its bold artistic choices and willingness to challenge viewer expectations, making it a valuable addition to its genre.

Details

  • Release Date: November 10, 1982
  • Runtime: 1h 25m
  • Revenue: $16,894,678

Where to Watch

Amazon Prime Video
Criterion Channel
Amazon Prime Video with Ads