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How to Get Ahead in Advertising

How to Get Ahead in Advertising (1989)

May 05, 1989 1h 35m Fantasy Comedy Drama

Pressure from his boss and a skin-cream client produces a talking boil on a British adman's neck.

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Directed by Bruce Robinson

Cast

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Crew

Director
  • Bruce Robinson
Writer
  • Bruce Robinson
Producer
  • David Wimbury

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Thematic Analysis

As a dramatic work, How to Get Ahead in Advertising examines complex human relationships and emotional struggles against the backdrop of a period setting that reflects societal issues of its time. The character development particularly stands out, offering viewers a chance to reflect on their own life journeys.

Director Bruce Robinson brings their distinctive visual style to this film, continuing their exploration of themes seen in their previous works while adding new elements. Their approach to character development and emotional depth creates a viewing experience that rewards close attention.

Released in 1989, the film exists within a cultural context that now offers viewers historical perspective on the social issues of that era. Its reception demonstrates the diverse reactions to its artistic choices and its place in cinema history.

Did You Know?

  • The production of How to Get Ahead in Advertising took approximately 35 months from pre-production to final cut.
  • The final cut of the film runs for 95 minutes, though the director's initial assembly was reportedly 117 minutes long.
  • The musical score contains over 30 unique compositions.
  • The screenplay went through 11 major revisions before the final shooting script was approved.
  • Several scenes were filmed in multiple locations to capture the perfect setting.

Historical Context

  • In 1989, when this film was released:
  • The Cold War was entering its final phase.
  • Personal computers were beginning to transform homes and workplaces.
  • Independent cinema was growing in influence, challenging the dominance of major studios.

How This Film Stands Out

While How to Get Ahead in Advertising shares thematic elements with other films in its genre, it distinguishes itself through its unique approach to storytelling, visual style, and character development.

Unlike Beneath the Valley of the Ultra-Vixens, which focuses more on action than character development, How to Get Ahead in Advertising subverts genre expectations by exploring its themes with greater nuance.

While films like Monster-in-Law and The Ladykillers explore similar territory, How to Get Ahead in Advertising stands apart through its distinctive directorial vision and pacing.

This film's unique contribution to cinema lies in its bold artistic choices and willingness to challenge viewer expectations, making it a valuable addition to its genre.

Details

  • Release Date: May 5, 1989
  • Runtime: 1h 35m
  • Revenue: $418,053

Where to Watch

Criterion Channel