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Advertising Rules!

Advertising Rules! (2001)

Mar 03, 2001 1h 48m Comedy

Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?

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Directed by Lars Kraume

Cast

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Crew

Director
  • Lars Kraume
Producer
  • Joachim von Vietinghoff

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Thematic Analysis

Advertising Rules! represents a fascinating example of Comedy cinema, offering viewers a unique perspective on interpersonal relationships and emotional connections. The film's approach to its themes demonstrates a creative vision that distinguishes it within its genre.

Director Lars Kraume brings their distinctive visual style to this film, continuing their exploration of themes seen in their previous works while adding new elements. Their approach to pacing and visual storytelling creates a viewing experience that rewards close attention.

Released in 2001, the film exists within a cultural context that continues to evolve with our understanding of its themes. Its reception demonstrates the diverse reactions to its artistic choices and its place in cinema history.

Did You Know?

  • The production of Advertising Rules! took approximately 19 months from pre-production to final cut.
  • The final cut of the film runs for 108 minutes, though the director's initial assembly was reportedly 133 minutes long.
  • Some visual effects sequences took up to 9 months to complete.
  • The director insisted on using practical effects whenever possible, reserving CGI for only the most necessary scenes.
  • The costume department created over 492 unique costume pieces for the production.

Historical Context

  • In 2001, when this film is released:
  • Digital technology was disrupting traditional media and entertainment.
  • The September 11 attacks changed global security and politics.
  • Digital filmmaking technologies were transforming production processes and creating new opportunities.

How This Film Stands Out

While Advertising Rules! shares thematic elements with other films in its genre, it distinguishes itself through its unique approach to storytelling, visual style, and character development.

Unlike The Full Monty, which takes a more conventional approach to its subject matter, Advertising Rules! subverts genre expectations by exploring its themes with greater nuance.

While films like Thank You for Smoking and How to Lose a Guy in 10 Days explore similar territory, Advertising Rules! stands apart through its distinctive directorial vision and pacing.

This film's unique contribution to cinema lies in its thoughtful balance of entertainment value and thematic depth, making it a valuable addition to its genre.

Details

  • Release Date: March 3, 2001
  • Runtime: 1h 48m