Two longtime friends decide to attempt the Guadalupe Reyes challenge, which consist of drinking everyday from December the 12th (Day of Our Lady of Guadalupe) until January the 6th (Epiphany Day, the Feast of The Three Kings).
Two brothers living a hard life of manual labor in rural Mexico have a simple dream: saving enough money to build their mother her dream house. But fate has other plans. A friendly game of soccer leads to first Rudo, then to Cursi being taken on by the nation’s top talent scout. Suddenly, they find themselves living the high life of star athletes: fame, fortune, fast cars and beautiful women.